Boozy

Brand and service design for a festival drinks trailer. Identity, user journeys and dimensioned layout drawings.

Context

Studio+ with Dolmen as client, NCAD third year 2024

Role

Joint, with Sofia Tacchi. Technology benchmarking, concept development, packaging, brand identity, merchandise and the rewards system.

Outcome

Best feedback in the class at the Dolmen review.

• €45 to €13,680

  Range of frozen drink machines benchmarked

• 230kg

  Ice per day from the specified machine

• 3 to 1

  Concepts pitched, then taken forward

• 6

  Steps in the user journey, the last one the user's own